Recognizing Ad Fatigue Before It Affects Campaign Performance
Ad fatigue does not arrive with a warning. It builds quietly in the background, hidden inside campaigns that once performed beautifully. One day your ads are driving efficient conversions, the next they are being ignored by the very audience you worked hard to reach. It is not always about poor creative or weak targeting. More often, it is repetition without renewal. The same message, the same visual, the same promise, shown one too many times until attention slips away.