Engineering Investor Confidence at Scale
A Maisour Case Study
Client:
RAI Global Distribution
Maisour is a Dubai-based DFSA-regulated fractional real estate investment platform that enables individuals to co-own high-yield property assets starting from AED 500. The platform provides access to vetted residential and commercial properties, rental income, potential appreciation, and simplified investment tools via web and app channels. A core part of its value proposition is accessibility, diversification, transparency, and portfolio growth for small investors that traditional real estate investing does not provide.
Agency:
Performance Stimuli
A performance-driven digital marketing agency that blends data, creativity, and technology to help brands grow across every digital touchpoint—from SEO and paid media to social and lifecycle marketing. The agency specializes in building targeted campaigns, compelling content, and conversion-optimized experiences that turn visibility into measurable business outcomes.
Opportunity
–
Maisour is a Dubai-based DFSA-regulated fractional real estate investment platform that enables individuals to co-own high-yield property assets starting from AED 500. The platform provides access to vetted residential and commercial properties, rental income, potential appreciation, and simplified investment tools via web and app channels. A core part of its value proposition is accessibility, diversification, transparency, and portfolio growth for small investors that traditional real estate investing does not provide.
Objectives:
Using Performance Stimuli’s proven integrated methodology, the strategic goals for Maisour were:
- Position Maisour as the “go-to digital platform” for fractional property investing in the UAE and GCC.
- Increase qualified investor acquisition via digital channels (search, social, programmatic).
- Build credibility and trust online, especially among novice and international investors.
- Educate the market on fractional real estate benefits vs traditional property investing.
- Boost app installs and portfolio registrations through performance and content-led marketing.
1. Audience + Insight-Driven Targeting
- Identified segments: UAE residents, GCC HNWIs, expats, diaspora investors, first-time retail investors.
- Behavioral signals and search intent mapped to campaign assets.
- End-to-end user flows (awareness → acquisition → conversion → retention).
2. Integrated Digital Campaign Ecosystem
a. Paid Media
- Search (Google Ads) for high-intent keywords such as “real estate investment Dubai”, “fractional property platform UAE”.
- Social ads (Meta / LinkedIn) for demographic and interest-based targeting, focused on investor education and platform features.
- Programmatic and display to increase reach and retarget curious users.
b. Owned + Earned Media
- Content Marketing: educational articles, comparison pieces vs traditional property investing, investment calculators and guides.
- SEO + AEO: on-site optimization to capture organic search traffic and improve discoverability.
- Organic Social: building community around real estate investing tips, investor testimonials, and property highlights
c. Conversion & Retention Optimization
- CRO (landing pages, sign-up funnels) to reduce friction on account creation and investment actions.
- Email & lifecycle campaigns to nurture and retain investors.
- App-focused campaigns to drive downloads and in-app engagement.
d. Analytics & Iterative Optimization
- Continual tracking of acquisition channels, cost per investor sign-up, ROI, and lifetime value metrics.
- A/B testing on creatives, messaging, and audience segments for scalable results.
Tactical Execution Examples
Investor Education Campaigns
Performance Stimuli’s teams developed a content engine that spoke to both investor rationality and emotional confidence, educating audiences on:
- How fractional ownership works.
- Comparing returns vs. traditional property investment.
- Risk transparency and regulatory safety nets.
This content was leveraged both in organic SEO pages and paid search landing experiences.
Performance Advertising Mix
- Search Ads focused on performance keywords with high conversion intent.
- Social Media Ads used carousel and video to highlight how investors could start with AED 500, earn rental income, and diversify portfolios.
- Retargeting ads kept prospects engaged and moved them down the funnel.)
Messaging leveraged user-centric benefits: “Real estate. Your way. From AED 500”, “Own property without the complexity.”
Results (observable + KPI framework)
Publicly observable indicators
- RAI’s LinkedIn audience sits at ~6,916 followers at the time of review.
- The feed reflects consistent brand system use (visual identity + narrative continuity across post types).
- The brand platform (“Bonds That Shape Us”) is expressed across LinkedIn and corporate messaging, linking campaign → content → identity
What we typically reported
We used a simple internal rule: every post must deliver at least one of:
- Follower growth rate (month-on-month)
- Engagement rate per pillar (authority vs. partnership vs. culture)
- Click-through rate to key pages (products, contact, careers)
- Inbound intent: DMs, comments indicating procurement needs, partnership requests
- Talent signals: job view uplift, applicant quality, employee advocacy participation
Why this increased brand value (not just vanity metrics)
In B2B distribution, brand value is the compound effect of:
- Perceived reliability (reduces risk in buying decisions)
- Authority (supports premium positioning and margin defense)
- Partner confidence (improves supplier/customer willingness to commit)
- Talent attraction (improves capability—critical for service businesses)
By turning LinkedIn into a disciplined publishing engine—rooted in the rebrand story and delivered with consistent design and messaging—we helped RAI convert visibility into trust at scale, which is the real currency in global distribution.
